Lake Ann Camp (“Lake Ann Camp,” “we,” “us,” or “our”) operates the website located at https://lakeanncamp.com (the “Site”). This Privacy Policy explains what information we collect, how we use it, and your rights in relation to it. By using our Site, you agree to the practices described here.
This policy covers our website only. When you complete registration through CampBrain, you are also subject to CampBrain’s own privacy policy. We encourage you to review it.
INFORMATION WE COLLECT
INFORMATION YOU PROVIDE DIRECTLY
When you fill out a contact form, inquiry form, or email signup on our Site, we may collect:
- First and last name
- Email address
- Phone number
- Organization or church name (for group inquiries)
- Any message content you submit
REGISTRATION INFORMATION (VIA CAMPBRAIN)
Summer camp registration and some retreat inquiries are processed through CampBrain, a third-party registration platform. Through that process, we collect information including:
- Camper name, age, and date of birth
- Parent or guardian contact information
- Emergency contact information
- Health and medical information, including allergies, medications, and dietary needs
- Payment information (processed securely by CampBrain’s payment system)
Health and Medical Data: We collect health information about campers for the sole purpose of providing appropriate care during their time at Lake Ann Camp. This information is used by our staff in the event of a medical need, emergency, or to accommodate dietary or health restrictions. We do not sell, rent, or share this information with third parties except as required to provide care or as required by law.
INFORMATION COLLECTED AUTOMATICALLY
When you visit our Site, we and our third-party tools automatically collect certain usage data, including:
- IP address and general location
- Browser type and version
- Pages visited and time spent on those pages
- Referring website or source
- Device type and operating system
This data is collected through cookies and tracking technologies described in Section 3.
HOW WE USE YOUR INFORMATION
We use the information we collect to:
- Respond to inquiries and communicate with prospective campers, families, and guest groups
- Process camp registrations and manage camper records
- Provide appropriate care and accommodations for campers, including medical and dietary needs
- Send email communications, including program updates, newsletters, and seasonal promotions (where you have opted in)
- Improve our website through analytics
- Deliver and measure the effectiveness of our advertising on platforms including Google, Facebook, and Instagram
- Fulfill legal obligations or protect our rights and the safety of our staff and campers
COOKIES AND TRACKING TECHNOLOGIES
Our Site uses cookies and similar tracking technologies. A cookie is a small file stored on your device that helps us recognize you and remember your preferences.
We use the following types of cookies:
- Session Cookies: Temporary cookies that expire when you close your browser.
- Preference Cookies: Cookies that remember your settings and preferences.
- Analytics Cookies: Used to understand how visitors use our Site.
- Advertising Cookies: Used to deliver relevant ads and measure ad performance.
You can instruct your browser to refuse all cookies or alert you when cookies are being sent. Some parts of our Site may not function properly without cookies.
THIRD-PARTY SERVICES
We use the following third-party services that may collect and process data in connection with your use of our Site or registration flow. Each operates under its own privacy policy.
GOOGLE ANALYTICS
We use Google Analytics to understand how visitors interact with our Site. Google Analytics collects usage data including pages visited, time on site, and device information. You can opt out using the Google Analytics Opt-Out Browser Add-on at https://tools.google.com/dlpage/gaoptout.
META PIXEL (FACEBOOK AND INSTAGRAM)
We use Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to show relevant ads to people who have visited our Site. Meta may use this data to build audiences and serve interest-based advertising. You can manage your ad preferences at https://www.facebook.com/ads/preferences.
MAILCHIMP
We use Mailchimp to manage our email list and send communications to people who have opted in. Mailchimp stores subscriber data including name and email address on our behalf. You can unsubscribe from any email we send using the unsubscribe link at the bottom of each message.
CAMPBRAIN
Registration for summer camp and certain retreat programs is processed through CampBrain. CampBrain collects and stores registration, health, and payment information as a data processor on our behalf. CampBrain’s privacy policy is available at their website.
SMS COMMUNICATIONS (CAMPBRAIN)
We may send transactional or informational text messages related to your registration through CampBrain’s messaging system. Message and data rates may apply. You can opt out of SMS communications at any time by replying STOP to any message or by updating your preferences in your CampBrain account.
CHILDREN’S PRIVACY AND COPPA
Lake Ann Camp is a children’s camp and we take the privacy of minors seriously. Our Site itself is directed at parents, guardians, and adult decision-makers, not at children under 13 directly. We do not knowingly collect personal information from children under 13 through the Site without verified parental consent.
Camp registration — including the collection of camper information and health data — is completed by a parent or legal guardian through CampBrain. By completing registration on behalf of a minor, the parent or guardian is consenting to the collection and use of that minor’s information as described in this policy.
If you believe we have inadvertently collected information from a child under 13 without appropriate consent, please contact us immediately at the address below and we will take steps to delete that information.
DATA SHARING AND DISCLOSURE
We do not sell your personal information. We may share information in the following circumstances:
- Service Providers: With trusted third parties who assist us in operating our Site, processing registrations, or communicating with you (including CampBrain, Google, Meta, and Mailchimp), who are obligated to protect your data.
- Legal Requirements: If required by law, court order, or government authority.
- Safety: To protect the rights, safety, or property of Lake Ann Camp, our staff, campers, or the public.
- Organizational Transfers: In the unlikely event of a merger or transfer of Lake Ann Camp’s operations, your information may transfer to the new organization.
DATA RETENTION
We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, and support ongoing camper relationships. Health and medical information collected through CampBrain is retained for each registration season and managed according to CampBrain’s data retention practices.
SECURITY
We take reasonable measures to protect the information we collect from unauthorized access, loss, or misuse. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee the absolute security of your data.
Payment information is processed directly by CampBrain’s secure payment system and is not stored on our servers.
LINKS TO OTHER SITES
Our Site contains links to third-party websites, including our Camp Store, Media Store, and the CampBrain registration platform. We are not responsible for the privacy practices of those sites and encourage you to review their policies before providing any personal information.
YOUR RIGHTS AND CHOICES
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information, subject to certain legal limitations
- Opt out of marketing emails at any time using the unsubscribe link in any email we send
- Opt out of SMS communications by replying STOP
To exercise any of these rights, contact us at the address below. We will respond within a reasonable timeframe.
CHANGES TO THIS POLICY
Updated March 12th, 2026
We may update this Privacy Policy from time to time. When we do, we will update the effective date here. For significant changes, we will provide notice by email or a prominent notice on the Site. We encourage you to review this policy periodically.
CONTACT US
If you have questions about this Privacy Policy or how we handle your information, please contact us:
LAKE ANN CAMP
18400 Maple St, Lake Ann, MI 49650
Phone: (231) 274-6163
Email: [email protected]